Much more than either a marketing gimmick or a faddish version of ‘corporate social responsibility’, Purpose is your company or brand’s organising intelligence. Its operating system: the DNA that is replicated in every decision and behaviour.
We have unearthed, articulated, activated and measured Purpose for everyone from Durex to McKinsey to Unilever.
And we have learned to do it properly by answering four simple questions:
1 What do you want to achieve?
2 How will you behave to achieve it?
3 What will you do to make it real?
4 How will you measure success?
Our expertise as Purpose Specialists, means we work rapidly and deliver effectively, taking on four roles.
Discover
We start as investigators getting to the truth and honesty of your company or brand and its potential.
Declaim
We then act as provocative storytellers, creating up to six narratives of what your future might be, before narrowing it down to one.
Design
Then we’re designers; making your vision real in your innovation, identity, environments, relationships and communications.
Diagnose
Finally, we’re analysts – diagnosing and measuring your outcomes and working with you to refine and strengthen them.