Unearthing and articulating Purpose, then inspiring an organisation to activate it, takes commitment. Often, this extends to understanding how the organisation’s branding, identity and storytelling need to change to accurately tell the right story, whether that’s visual, verbal or experiential. Purpose finds expression in branding. It’s how people experience, engage with, and recognise the intent behind our mission.
With a combined five decades worth of experience in creating or refreshing the identity of some of the world’s largest, most prestigious brands, and that of the most culturally influential and fledgling, the team at Purpose Does Right can also help you do branding right. This ensures the full impact of Purpose is seen, heard and felt as it ripples out through the organisation. The old-fashioned approach to branding is rigid and embodied in the notion of “the logo police”. Purposeful Branding is about meaning and invites collaboration.
We cover the gamut of brand design from articulating a creative vision through to the design of key brand assets, from naming and brand voice, to creating and embedding inspirational brand guidelines.