Cheng Zhang
ASSOCIATE
Digitally native, creatively driven and strategically oriented, Cheng is a strategist passionate about the power of human insights, breakthrough ideas and compelling stories in a connected world.
He has a breadth of integrated experience in brand, digital and innovation that covers both global and local accounts, a range of categories including consumer electronics, FMCG, automobile, luxury, finance and beverage.
Currently Berlin-based, Cheng is originally from China, and has lived and worked in Shanghai, London and Paris. His cross-culture experiences give him a unique perspective to connect brands with people in different regions.
Current and past client include: Mercedes-Benz, Volkswagen, H&M, Siemens, Heineken, Budweiser, Jägermeister, Absolut. Vodka, Converse, Nikon, Adidas Originals, Google, Nike, Swatch, Huawei, Sony and Uniqlo. Cheng has worked in senior roles at some of the most dynamic agencies in the world. Like R/GA, 72andsunny and Media Monks.
Cheng runs his own record label, and regularly DJ’s in Berlin and Shanghai