Lloyds campaign image.jpg


  • To boost the UK’s digital skills, positioning Lloyds Banking Group as a leader in digital inclusion, closely linked to financial inclusion

  • Lack of digital skills cost an average household over £700 a year, with the poorest typically most impacted. It also considerably reduces the productivity and income potential of SME's and charities



  • Audited Lloyds Banking Group’s current activities including 28 internal and external stakeholder interviews, connecting the dots between different functions and activities

  • Reviewed the best of digital inclusion from around the world, looking at the products, channels, sales, communications, education and social programmes from which Lloyds could learn or lift and drop into their brands

  • Ideas for Lloyds Foundation on how to encourage small and medium sized charities to leverage digital approaches and processes